Rob Cole joins Partners in Primary Care as the Broker Relationship Manager for the Las Vegas Market to help create and bridge relationships within the broker community by sharing the value proposition that Partners in Primary Care provides its senior patients in the area.
Rob’s prior experience within the healthcare industry has provided him with comprehensive knowledge about the needs and concerns of the senior population. Previously, Rob worked as a Sales Associate for Humana MarketPOINT, where he provided senior patients with assistance in getting the medical care they need, as well as helped them with claim resolutions and finding additional resources within their community. Rob believes that mutual honesty is the key to both his patient and broker relationships, because it allows them to count on his recommendations knowing that he will always provide them with the truth in any situation. He defines the right relationship with his patients, as one that is professional but founded on the feeling of family. This is why he emphasizes the importance of getting to know patients by their name, learning about their history and where they intend to go on their health journey so that he could better assist them.
Rob spent over 17 years serving his country in the Navy. He is also a certified Life Coach and is a member of the American Union of NLP.
Outside the office, Rob enjoys spending quality time with his family and pets, as well volunteering at community events, and exploring the outdoors.